I believe design is for all.
My clients range from local businesses to enterprise global corporations. I don’t believe there is a one size fits all approach for any design problem, but what I can do is leverage my experience of recognizing common patterns and designing to scale.
Good design is recognizing what’s in the “toolbox” and meeting an outcome. So regardless of what my clients are looking for, I always meet them where they are to design the right thing at the right time for their business and for their customers.
Good Design is for All -
Good Design is for All -
Design Strategy for a Federal Product
Reimagined a federal product used by millions to meet today’s modern needs and decrease the cost of maintenance.
Human Centered API Design - Design Leadership - User Research - UX Maps - AI/ML
Created clear plain language documentation for a product with little existing documentation within a complex eco-system. Re-designed user flows to be optimized for internal and external users. Ran workshops to better understand how AI can support the long-term goals of the product.
API Mapping for a Healthcare Staffing Company
Product roadmap to transition off of monolith and into modern micro-services architecture - saved substantial development and maintenance resources for long-term savings
Human Centered API Design - Design Leadership
Reverse engineered a complex system to better understand the information available and information currently being displayed to end-users. This effort created a foundation of understanding for all team-members to understand available possibilities.
Sweet Finishing Touches
Immediate B2B & B2C sales increase that attracted investors
Brand Identity - Logo Design - Packaging Design - Website Design - Illustration
Client: Loon Chocolate
A local chocolate maker looking to expand and have a brand that reflected the product. Details such as custom artwork and icons to reflect the handcrafted product, the finish of the packaging to emulate the smooth finish to the chocolate… the list goes on, no detail was too small.
Unlocking the Potential of AI for Pharmaceutical Research
Future work unlocked through strategic workshopping
AI/ML - Design Workshop - Eco System Map
Delivering an ecosystem map for a global pharmaceutical company that captures the possibilities enabled through AI and cross-team collaboration.
Finding their Essence
Optimization and automation of manual business processes
Brand Identity - Logo Design - Packaging Design - Website Design
Client: Just Naturals
A established woman-owned, all-natural, home and body line of products received a brand that reflects their values as well as an infrastructure to support their growing business through packaging templates and a new website.
Dreaming Big for an Auto Industry Leader
Net New Product roadmap that attracted attention from C-Suite Execs
Workshop - Eco System Mapping - Product Roadmap - Visual Identity - UX/UI
With innovation and rapidly changing industry headwinds, a leader in the auto industry was looking for fresh ideas on how to stay current and evolve their business model.
A Destination for their Listeners
Increased unique visitors and merchandise sales
Information Architecture - UX/UI
Client: Astonishing Legends
A popular podcast received a custom Squarespace website that enabled the team to spend more time on what they love to do, rather than losing time on website updates.
Unlocking Opportunity for Cannabis Financial Services
Conducted product discovery that led to the successful launch of first in industry platform
Market Research - User Research - Product Roadmap - Executive Storytelling
A startup breaking industry barriers needed support on visual design, product design, and information architecture to meet their goals. I supported efforts in this highly regulated industry to to craft an experience that broke the mold.
A Shiny New Site
Increased US Sales within first month of launching and gained new customers
Information Architecture - UX/UI
Client: Qudo
A global brand with a highly complex product listing needed a site that delivered a seamless experience to their users but also a system to manage their inventory.
Reflecting Growth
Brand value increased leading to increase in premium services
Brand Identity - Information Architecture - UX/UI
Client: Bedford Fields
An established garden center needed a brand an website to reflect their premium expansive product offering and services.
Holistic Design for Healthcare
Expansion of Med-Spa services 3x within 1 year of launching
Brand Identity - Marketing Collateral - Information Architecture - UX/UI
Client: Family Health Matters
A fresh brand and site that reflected an established family healthcare practice.