Design Strategist
UX/UI Designer

Designing with purpose & intention.

I help businesses envision and execute innovative solutions that create lasting value. My experience enables me to bridge the gap between creativity and long-term commercial viability, resulting in designs that not only resonate with users but also drive tangible results.

The end-product is satisfying but the process is the most interesting.

A Holistic Approach

I have an end to end product lifecycle skillset to design the right thing for the right users

Strategic Planning

Measure twice, cut once.
Build the right thing with less waste.

Visual Design

Color and layout to enhance the solution.
Every detail matters.

Technical Awareness

Designs that aren’t smoke and mirrors.
Files that are development-ready.

Intentional

Design for long-term growth and scalability. Create a foundation that can support you when the time comes.

Values & Principals

Clarity

Ensure we are solving the right problem - answer the who, what, where, when, and why to ensure the solution delivers value.

Connected

Teamwork makes the dream work. Work as a team to be sure everyone’s voice is heard and there are no blind spots.

Kind Words

“ We’re in love with our new site! Thank you Kayla and Fresh Clarity for helping us establish an online presence that we can be proud of! Right from the beginning we could see that your passion and commitment to excellence would lead to these outstanding results. Thank you!

- Tim Finnegan, Finnegan Fence